Thursday, July 29, 2010

Theory of Constraints Handbook Chapter 22 Mafia Offers

Chapter 22 of the Theory of Constraints Handbook is my chapter.  It's titled Mafia Offers:  Dealing with a Market Constraint.

Here's the Amazon description:
"Spend just two hours reading this chapter and if you don't get at least one good idea for your business, contact me and I will give you a refund!" Dr Lisa Lang That's a Mafia Offer and it's real. The purpose of this chapter is to introduce you to the Mafia Offer-the Theory of Constraints (TOC) marketing solution. The chapter progresses from the discovery of what a Mafia Offer is, to the guidelines for creating an offer, to how to present an offer, and ends with how the reader can create their own Mafia Offer. A Mafia Offer delivered correctly, can give you better control over your sales. What's better control? How about closing as much as 80 percent of your opportunities?

Because this chapter is on marketing, I thought that a good marketer should get their book to #1, otherwise you're not really practicing what you preach.  So after a little marketing campaign, Chapter 22 is still number 1.  During the campaign we reached #1 in two categories, but as of today July 29, 2010, here is the current ranking:

#1 in Kindle Store > Kindle Books > Business & Investing > Management & Leadership > Quality Control


Click here to get the BEST price for the Theory of Constraints Handbook!  (this is for the whole book)
 
Click here to get the BEST price for Chapter 22 on Mafia Offers!  (this is for the DIGITAL version of Chapter 22, there is not a printed version of just Chapter 22). 

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Here are the 4 reviews for Chapter 22 that have been posted on Amazon so far:

5.0 out of 5 stars Business can now rise way above the Blah Blah Blah, July 17, 2010
By Casinero - See all my reviews
Amazon Verified Purchase(What's this?)

This review is from: Mafia Offers: Dealing with a Market Constraint (Chapter 22 of Theory of Constraints Handbook) (Kindle Edition)

At last! Someone has written a superbly useful methodology for anyone in any situation to rise above the crowd. A must read for anyone who wants to sell "ANYTHING" including themselves, and hey! who doesn't want to sell themselves.

Fabulous job Dr Lisa.
 
1 of 1 people found the following review helpful:


5.0 out of 5 stars Appreciating the Master: Dr Lisa, June 29, 2010
By Jeff 'SKI' Kinsey (Hilton Head Island SC) - See all my reviews
Amazon Verified Purchase(What's this?)

This review is from: Mafia Offers: Dealing with a Market Constraint (Chapter 22 of Theory of Constraints Handbook) (Kindle Edition)

Dr Lisa once again brings real value to the market. There are about a thousand Constraints Management folks that know how the tools work at some level that brings value to their clients. Then, there are a small handful of true experts that have applied the tools so often as to become the de facto standard bearer. When it comes to unrefusable offers (UROs) also known as Mafia Offers, Dr Lisa is a group of one. Period. I am pleased to add this chapter to my iPod touch.


5.0 out of 5 stars Great chapter on Mafia Offers, July 3, 2010
By Mr. C. J. Ching (a kiwi in Scotland) - See all my reviews
Amazon Verified Purchase(What's this?)

This review is from: Mafia Offers: Dealing with a Market Constraint (Chapter 22 of Theory of Constraints Handbook) (Kindle Edition)

This is a nice little read covering the essentials of what a mafia offer is, how it differs from other marketing approaches, and how to construct one.
Buy this chapter: it's a very small bet which could have a huge financial payoff for your business.
 
 
5.0 out of 5 Summary of Unrefusable Offers, July 16, 2010
By Lane Kagey - See all my reviews
Amazon Verified Purchase(What's this?)

This review is from: Mafia Offers: Dealing with a Market Constraint (Chapter 22 of Theory of Constraints Handbook) (Kindle Edition)

This is a good summary of unrefusable offers. It defines them and then gives some simple examples of what they look like and how to build them. It is a nice introduction to the topic.
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Click here to get the BEST price for Chapter 22 on Mafia Offers! (I can't believe I did all that work and shared by best stuff for this thing to sell for between $5.56 and about $9 depending on where you are in the world!)
 
Here's to YOUR Mafia Offer,
 
Dr Lisa
 
P.S.  A special thanks to James Cox and John Schleier for the effort in making this project a reality.  And thanks to our publisher McGraw Hill.

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