Saturday, August 23, 2008

A Process Of On-Going Improvement (POOGI) - Part 26

We are continuing our series based on The Goal by Eliyahu M Goldratt and the Theory of Constraints.

Whether you’re selling stuff or just trying to get the collaboration of other people, you need buy-in. Do you follow a buy-in process?

As W. Edward Deming, father of the Quality Management revolution said, “If you can't describe what you are doing as a process, you don't know what you're doing.”

So let’s describe the buy-in process that was developed by Dr. Eli Goldratt, father of the Theory of Constraints (TOC). Big picture, the steps are:

You use a buy-in process to accomplish business objectives. For a profit-seeking company, the overall company objectives can be generalized as:

  • “Make more money, now as well as in the future”, and
  • “Provide a secure and satisfying environment for employees now as well as in the future”, and
  • “Provide satisfaction to the market now as well as in the future”.

Usually though, buy-in is sought related to a more specific objective and you should verbalize what that is. This more specific objective should make sense in relation to the overall business objectives of the company. be continued.

Here's to maximizing YOUR profits!
Dr Lisa Lang
(c)Copyright 2008, Dr Lisa, Inc. All rights reserved.

NEXT Group Mafia Offer Boot Camp: September 24, 25, 26 2008 in Denver. More information at There are also PRIVATE and On-line Mafia Offer Boot Camps. The July boot camp SOLD OUT and there is no group boot camp in August. Don't miss September!

Are you a Vistage/TEC member who would like your team to hear my speech? Here it is: NEXT Maximizing Profitability Event (no charge): September 23, 2008 in Denver from 1:00 to 5:00 pm at the Science of Business Training Center. More information at You can register by fax or on-line.

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