Sunday, February 17, 2008

Mafia Offer Boot Camp Preview Video

Our Mafia Offer Boot Camp is based on Goldratt's Theory of Constraints. Mafia Offers or Unrefuseable Offers were first introduced in It's Not Luck. This is a video preview of the one and only Mafia Offer Boot Camp. Enjoy.

A Mafia Offer is the key to exploiting a market constraint or sales constraint. It could also be called an unrefuseable offer, an irristible offer, a market offer, a touchstone, a competitive advantage, a value proposition, or a unique selling proposition.

However, when most people are talking about a touchstone, a competitive advantage, a value proposition, or a unique selling proposition (USP) these are actually quite different from a Mafia Offer. They basically take what you already do and state it succinctly and with more specificity. A Mafia Offer typically requires that you do something different to actually deliver something unrefuseable to your customers and something that your competition can't or won't do because they are not willing to or don't know how to make the change.

In this way, a Mafia Offer is a longer lasting competitive advanatage instead of just a positioning.

video

Here's to maximizing YOUR profits!

Dr Lisa Lang

P.S. The next Group Mafia Offer Boot Camp is in Denver March 25, 26, 27 in Denver.

(c)Copyright 2008, Dr Lisa, Inc. All rights reserved.

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