Sunday, July 15, 2007

Blue Ocean Strategy Review on its way ...

I'm currently reading Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renee Mauborgne.

After several people coming up to me after speeches and telling me that my mafia offer idea sounds a lot like the blue ocean strategy, I have decided that I better determine for myself if that is true.

So far, let's just say it is NOT exactly true. But, I will do a full review once I finish. If any of you have any comments on the topic, please drop me a line.

I'll be back after I complete my review.
Here's to maximizing YOUR profits!
"Dr Lisa" Lang

P.S. Next GROUP Mafia Offer Boot Camp is Aug 29, 30, 31 in Denver. More information at

All rights reserved. ©2007 Dr Lisa, Inc.

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