Thursday, March 22, 2007

Mafia Offer Podcast

I'm taking a break from our cash velocity discussion today to make you aware of my second podcast. In this podcast Jeff "Ski" Kinsey probes with some interesting questions regarding mafia offers and our Mafia Offer Boot Camp.

The newest podcast is available here:

My first podcast on mafia offers is here: This one has had well over 1000 downloads just since Feb 7, 2007.

Here's to maximizing YOUR profits!
"Dr Lisa" Lang

Here is one of the very interesting questions and the answer:

QUESTION: Confirm for us, please, why a "hands on" boot camp approach is so much more valuable than other techniques.

ANSWER: When most of us are presented with a concept, particularly if it is not one we developed we have this wonderful ability to think of all the reasons why it won’t work. So if someone told you your mafia offer or you read about the process to create one … you would simply do what we all do—come up with all the reasons why it won’t work for you.

During the boot camp YOU and your team build your mafia offer. You know your company, your competitors, and customers best. We combine your knowledge with a solid process to facilitate and guide you to develop the offer that is unrefuseable to your customers but something your competition can’t or won’t do. We usually know we are on track when YOUR team is worried about being able to deliver the offer. This happens because we first develop the offer, assuming we could do anything and setting aside all our current assumptions, reasons why we can’t change and current way of doing things.

We start over, with fresh eyes and a fresh look at your business – and this is something you can’t read about or someone just tell you about.

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