How to Sell Your Mafia Offer - Part 8

I ended Part 7 by asking -- Do people make decisions alone or in groups? If you had the experience I described in Part 6 where you do get in, but then have to come back and make the presentation multiple times until all the key people have seen it and can agree to go forward? Then you probably agree that your prospects make decisions in groups. And the larger the company, then the more true this seems to be.

Knowing that people make decisions in groups, why to we approach one prospect within our target company? In our 3 day Executive Access Boot Camp we discuss the psychology of this group decision making process and introduce a better way. We recommend approaching about 5 people depending on the specific situation. In addition to the ultimate prospect we also contact the next 2 levels up, 2 collegues, and 1 level below. We call each of these 4 people around the ultimate prospect leverage points. These are the people that, due to the psychology at play, will cause a meeting to occur. I can't possibly describe the whole 3 days, but you get the idea.

Here's what the Executive Access Boot Camp (EABC) has done for other companies that are closely held small businesses, midsized, and larger public or private organizations:

• Can reduce a companies time-to-a-deal by up to twenty-five percent
• Helps deliver faster assess to the senior executives of your key prospects
• Quicker determination of the prospect's interest in your offer
• Can increase annual revenues of five percent or more

You can read more about Executive Access at http://www.executiveaccessbootcamp.com/.

.... stay tuned for Part 9

Next GROUP Mafia Offer Boot Camp in the US is January 30, 31, February 1, 2008 in Denver.
Sign up today, registration is limited to 5 companies. $10,000 per company.

Next GROUP Executive Access Boot Camp is February 28, 29, March 1, 2008 in Denver.
$1,875 per person for all 3 days.

Here's to Maximizing YOUR Profits!
Dr Lisa Lang
(c)Copyright 2007, Dr Lisa, Inc. All rights reserved.

How to Sell Your Mafia Offer - Part 7

I will answer my own questions from Part 6 with the typical answers. Remember, that only those of you (30%) who are having trouble getting in will have similar (or any) answers.

So why is it so hard to get in, at the right level, to present your offer? What are the blockades you face?
Voicemail, caller ID, and assistants have made it easier to avoid contact. It seems that with all this technology it has gotten harder to get in.

What is the effect of all this? Longer sales cycles? Slower growth? Lower ROI on your sales/marketing investments?
Yes all of that, not to mention poor cash flow.

Do you have a solution to these challenges? Is there one? What do you do today -- what is your process to get in? Research -- letter -- call? What is the TOC solution?
We do the research -- letter -- call or just research -- call. Goldratt's Theory of Constraints doesn't really cover how to get in.

The assumption was that if you have a good, relevant market offer (mafia offer), then surely you can get it to present it. Right?

Who do you target -- what is the title of that person?
It depends on the particular client, but a common title is VP of Operations.

OK. So my next questions is -- Do people make decisions alone or in groups? What do you think? What's your experience?

.... stay tuned for Part 8

Next Mafia Offer Boot Camp in the US is January 30, 31, February 1, 2008 in Denver. Sign up today, registration is limited to 5 companies. $10,000 per company.

Next Executive Access Boot Camp is February 28, 29, March 1, 2008 in Denver. $1,875 per person for all 3 days.

Here's to Maximizing YOUR Profits!
Dr Lisa Lang
(c)Copyright 2007, Dr Lisa, Inc. All rights reserved.