I've NEVER disclosed this ... Traffic Geyser

Back in 2008 I did a presentation at the TOCICO conference called "Achieving Success with a Mafia Offer." In this presentation I covered how we increased leads for one of our clients (a custom machine shop) using the internet, among other things.


Sometimes having a great offer, a Mafia Offer, is NOT enough to increase sales. Often you have to let the world know about your offer. In this video I explained how we did that. What I did NOT reveal was one of the TOOLs we used to do that.

 

 Click the video to watch it. It was delivered to standing room only!

It is very high content and only 35 minutes.

We were able to drive leads to their website using videos. We could get a number of positions on the first page of Google for their appropriate keywords. And they had a big jump in sales as a result.


The reason I did not reveal the tool was twofold:
1) It wasn't available even if you wanted it.
2) I wanted a head start with it. (We now have over 95% of our business coming from the internet, so we're all set there.)


So I'm now ready to reveal my little secret and it is now available for you to try and then purchase if you like.


They open up these trials and allow purchasing for only short periods of time. That's so they can control the number of subscribers and keep their service levels high.


If you're interested in using videos and video distribution to drive your Google positions, then give Traffic Geyser a try. You can do a 30 day trial for $1 by clicking this link.

http://www.TrafficGeyser.com/cmd.php?af=776232

Seriously, this gives you the tools to blast your content out in the form of video, podcasts, audio, articles and more, and have the world at your fingertips. I've used the system 2008, and it's been my little secret until now. Definitely the best dollar you could possibly spend today.



Whether you need or want this tool or not -- watch the video above. It was very well received and I covered what it takes to be successful with a Mafia Offer.

If you have questions or comments, please leave them on this post.  I'm happy to answer questions about how to get started with Traffic Geyser.   


Wishing you success,
Dr Lisa
President, Science of Business

From time to time I may bring you news of books, seminars, audios, and other products or resources I have reviewed and want to share and recommend to my readers.  In the interest of full disclosure, I am an affiliate for some of these products, which means if you buy it through this newsletter, I get a commission on the sale.  But the commission comes out of the seller's pocket; you do not pay extra. 

COPYRIGHT 2011 Science of Business

Velocity Scheduling System Named Key Domestic Manufacturing Growth Strategy

Check out this article 5 Strategies for Growing as a Domestic Manufacturer
where the Velocity Scheduling System is named a key strategy for growing domestic manufacturing.

Job Shop Scheduling Secret Revealed!

In this new article recently published by Roll-Kraft, Dr Lisa reveals the secret to scheduling a custom job shop or machine shop. She explain where shops typically go wrong and specifically what to do differently. If you follow these instructions, expect improved due date performance and reduced lead times.

Check out that new article here: Job Shop Scheduling SECRET

The Goal Movie DVD by Eliyahu M Goldratt is ON SALE

Through the month of December 2010 get The Goal movie based on The Goal book by Eliyahu M Goldratt for $645.  It's regularly $895 and not often on sale.

Available in English, Spanish, Chinese and Hindi. Order Here

Theory of Constraints Mafia Offers: Dealing with a Market Constraint EXCERPT

Here is an excerpt from of Chapter 22 Mafia Offer:  Dealing with a Market Constraint of the Theory of Constraints Handbook. 

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Introduction: What Is a Mafia Offer?


A Mafia Offer sounds like something out of a movie, not something that could seriously help you make more money in your business by increasing and controlling your sales.

Dr. Goldratt first introduced the concept of a Mafia Offer in his book It’s Not Luck (Goldratt, 1994, 133). Later, he defined a Mafia Offer as “an offer they can’t refuse” (Goldratt, 2008, 67). But in writing, he more frequently refers to it as an unrefusable offer (URO; Goldratt, 1999, 120) and more recently he (and Goldratt Consulting) emphasizes the need to establish, capitalize, and sustain a decisive competitive edge (Herman and Goldratt, 2008).

For this chapter, I will use the term Mafia Offer and have defined it as follows: An offer so good that your customers can’t refuse it and your competition can’t or won’t offer the same. In addition, I will refer to the operational improvements required for a Mafia Offer as the decisive competitive edge, operational advantage, or competitive advantage.

A Mafia Offer is simply the offer you make to your market—your prospects and customers—to make them desire your products or services and something that your competition cannot quickly match. And, of course, the offer you make is a combination of your products, services, and how you deliver them. Moreover, for your offer—the solution you’re selling—to be unrefusable, you are most likely offering something of equal or greater value than the price you are charging.

Many people confuse a Mafia Offer with a unique selling proposition (USP), customer value proposition (CVP), or a sustainable competitive advantage (SCA).

At first blush, it would seem that a Mafia Offer is similar to these other terms; however, when most people are talking about these alternatives they are actually quite different from what TOC experts mean by a Mafia Offer.

USPs, CVPs, and SCAs take what you already do and state it succinctly and with more specificity aimed at one or a few of their customers’ problems or gaps in current market offerings. These alternatives can be Mafia Offers, but most of the time they are not. Furthermore, an SCA is, in my view, an operational or technological (although these are not typically sustainable) advantage and not an offer per se.

Most companies offer solutions that solve their customers’ various problems or symptoms.  With a Mafia Offer, we are addressing our customers’ core problem as it relates to doing business with our industry.

A Mafia Offer typically requires that you do something different (make operational improvements to establish a decisive competitive edge) to address your prospect’s core problem. These operational improvements allow you to actually deliver something unrefusable to your customers and something that your competition can’t or won’t do because they are not willing to or don’t know how to make the same improvements. In other words, you have to establish an operational advantage.

In this way, a Mafia Offer is a sustainable market offer built on this advantage. Mafia Offers are not a positioning or a tag line and “can only be created by satisfying a significant need of the market to the extent that no other significant competitor can” (Herman and Goldratt, 2008).  A Mafia Offer is where we start if you have a market constraint.
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Spend just two hours reading this chapter and if you don’t get at least one good idea for your business, contact me and I will give you a refund!

—Dr. Lisa

That’s a Mafia Offer and it’s real. The purpose of this chapter is to introduce you to the Mafia Offer—the Theory of Constraints (TOC) marketing solution. The chapter progresses from the discovery of what a Mafia Offer is, to the guidelines for creating an offer, to how to present an offer, and ends with how the reader can create their own Mafia Offer.

The best way to read this chapter is in order. Each section builds on the subsequent sections, so that when you reach the summary you will have a very good understanding of what we in TOC call the “Mafia Offer.”

Click here to get the BEST price for Chapter 22 on Mafia Offers! (this is for the DIGITAL version of Chapter 22, there is not a printed version of just Chapter 22).  Amazon offers this as a Kindle version but you DON'T need a Kindle to purchase and read it.  They offer Kindle readers for the PC, Mac, Iphone, Ipad, Blackberry and Android.

 

The PDF version is ONLY available here:  Mafia Offers:  Dealing With a Market Constraint

Copyright 2010 Science of Business